You! The Brand by Lee Kitchen
The text with accompanying web site is used in college classrooms to help students prepare lifetime marketing plans. It is a marketing primer combined with lessons and tools to help students set career and financial goals and to prepare strategies to match the goals during various stages of their career lifecycles. The text can also be used by professionals to re-examine career goals and strategies. The author, Lee Kitchen, has over thirty years experience in marketing including: J.Walter Thompson Advertising, The Mentholatum Company, Greater Buffalo Press (now American Graphics) and as a marketing consultant for many companies and non-profit organizations. He is a business faculty member at Tallahassee Community College. Paperback 147 pages.
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